Best Linkbuilding Methods in 2024

If you hire a reputable digital PR link building service, they will use white-hat methods that are in line with search engine guidelines. These include content-led link building, guest posting, and social media.

The right approach will ensure that your client’s link profile is robust and a factor in SEO performance. Here are some of the best link-building strategies to consider in 2024.

1. Link building within your own site

As one of the most fundamental forms of off-page SEO, link building is the process of getting other websites to include links to your own website in their pages. These are known as backlinks and they are a key factor in search engine algorithms that determine how your site ranks for relevant queries.

For this reason, many of the best and most reliable link building methods center on what you can do on your own website. This can involve everything from writing high-quality blog posts that resonate with readers to creating a specialized tool or research study that is truly unique and valuable in your industry.

Using these types of tactics helps you establish your brand as an authority in your industry, which can ultimately lead to better organic rankings. It also helps you create more meaningful relationships with other reputable sites that may want to feature you as an expert in their content or even become a partner.

However, you shouldn’t just focus on these tactics. Ideally, you should look to diversify your overall link-building efforts by pairing these techniques with other strategies that will also help your clients rank higher. This could include guest posting, social media, and even broken link building. By leveraging these other tactics, you can get your link-building efforts on the right track for 2024.

Another great thing about diversifying your link-building efforts is that it helps protect you from any sudden algorithm changes that could derail your entire marketing strategy. For example, when the “link spam” epidemic began, Google started to discount a lot of techniques that were popular in the past like submitting websites to web directories or offering links for other services.

This is why it’s important to be data-savvy when implementing your link-building strategies. By using tools such as backlink checkers, you can see how your competitors are leveraging their own links and then adjust your own tactics accordingly. This will keep you ahead of the game and allow you to stay competitive as the SEO landscape continues to evolve. When your white label SEO agency is on top of its game, you can ensure that your clients’ websites will rise to the top of their respective industries.

2. Guest posting

Good old-fashioned guest posting remains a key component of many white label SEO strategies. Securing posts on relevant sites allows for a natural backlink profile that helps boost your client’s rankings. It’s also a savvy way to build relationships with publishers and promote your clients to unfamiliar audiences. The caliber of the linked website is one of the factors Google takes into account when ranking websites, so incorporating this technique into your client’s overall SEO strategy can boost their visibility and organic search results.

To find the right opportunities for your clients, it’s best to target influencers who have built a robust social media profile and an authoritative site in their niche. Using a tool like Semrush’s Link Building Tool, you can easily find influencers who have published on high-authority blogs and websites. You can then reach out to these people with unique content that is relevant to their audience to secure a guest post opportunity.

Another option is to use a platform like OutreachZ, which offers thousands of verified websites and blogs that accept guest posts. The platform has a straightforward process that makes it easy to submit links and monitor progress. Plus, the team can help with writing and editing to ensure that your guest post meets submission guidelines.

Whether you’re doing manual outreach or using a white-label solution, be sure to target websites that are reputable and follow Google guidelines. This will reduce the risk of getting a penalty or having your links devalued. Avoid sites that feature a “write for us” page or have the wording “sponsored,” as these can cause Google to flag your post as a paid link and devalue it.

Ultimately, incorporating different types of backlinks into your client’s SEO strategy can help them dominate their competition and rank higher in search engine results pages (SERPs). While leveraging internal linking, using broken link building, and securing guest posts are all effective techniques, don’t forget about the timeless power of creating a diverse link profile through savvy strategy and quality content.

3. Social media

Whether it’s credited with helping people build community or blamed for facilitating hate speech and false news, social media has become an integral part of modern society. It is nearly impossible to think of any major brand that doesn’t have a presence on some form of social network.

These platforms are used for a variety of purposes, including sharing updates with friends, interacting with celebrities, engaging with the public, or finding new products and services. They also play a crucial role in branding and marketing for businesses.

Social media is a dynamic field, with new apps and features emerging constantly. For instance, live video streaming is becoming more common on social networks, while micro-influencers are replacing traditional celebrity influencers for some brands. Social media is also a popular platform for sharing news stories and informational content, often with links that direct users to the original source.

While it might not be the most reliable way to get high-quality backlinks, getting your client’s content shared on social media can help increase visibility and build brand awareness. This can then lead to other website owners referencing your clients’ content or incorporating it into their own pages and posts. While these links are typically nofollow, they can still be valuable for SEO.

Another benefit of using social media for link building is that it gives you the opportunity to reach a wider audience quickly and easily. With more and more people relying on social media for information, it’s important to keep your audience engaged with interesting, relevant, and shareable content.

This can be done through engaging blog posts, informative infographics, or eye-catching videos. It’s also a good idea to use tools to monitor user engagement with your content and competitors’ content, so you can stay ahead of the game.

Lastly, don’t forget about social curation sites like Pinterest and Reddit. These sites allow users to post images and brief descriptions of them, which can then be clicked on for more information or to visit the source website. This can be a great way to gain natural backlinks from sites with similar audiences or topics, or even get featured in Google’s Search Highlights.

4. Broken link building

Broken link building is a great way to find high-quality backlinks that will boost your SEO. It involves identifying broken links on other websites and offering your own content as a replacement, which will earn you a backlink. This tactic is different from other link-building strategies because it uses the principle of reciprocity. In other words, when you do someone a favor, they feel obligated to return the favor by linking back to you. This is why it’s so important to build strong relationships with other website owners in your niche.

To get started, identify high-quality websites in your niche that have lots of outbound links. Then, use a tool like Linkody to analyze their backlink profile and identify potential opportunities. Once you have a list of websites, reach out to the webmasters and ask them if you can add your own link to replace their broken one. This method is best used when you can provide valuable information to the webmaster, such as a resource that can help them solve a problem or improve their site.

The key is to be genuine and respectful when reaching out to webmasters. Don’t send out mass emails or overly spammy messages, as these will be off-putting and may result in no reply at all. It’s also a good idea to create template outreach emails that you can reuse, which will make the process faster and more efficient.

Once you have a list of broken links, evaluate each opportunity to determine its value for your SEO. Aim for links from websites that are relevant to your industry or topic, and have a high domain authority. It’s also a good idea for your content to be in-depth and helpful, so that it will appeal to webmasters who are looking for quality backlinks.

To make your broken link-building efforts even more effective, you should also use other link-building tactics, such as guest blogging and social media marketing. However, it’s important to avoid using manipulative tactics, as these can violate search engine guidelines and cause penalties. To ensure that your campaign is a success, it’s important to plan ahead and be patient. By following these tips, you can improve your chances of success with broken link-building in 2024.