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The strength of a business’s relations can have a major impact on its overall health. From an operational perspective, strong relationships enable companies to generate new revenue streams and establish communication protocols to expedite planning projects and policy-making. From a financial perspective poor business relationships can result in poor customer satisfaction, a bad reputation and decreased growth potential. It takes perseverance and attention to detail to build good business relationships. While it might be tempting to skip follow-ups in the initial contract negotiations or sales phase, successful companies recognize that focusing on effective following-ups is essential for maintaining and enhancing their relationships.
No matter if it’s a prospective client, a current partner or an acquaintance new to you, everyone deserves the same level of respect and a sense of. It is important to be reliable when building lasting relationships because even an insignificant error could ruin a relationship. Think about the last time someone backed out of a deal, altered plans at the last moment, or cancelled a meeting. You’ll likely remember the incident as a disaster even though there might have been legitimate reasons for the person’s actions.
To establish long-term relationships, you need to prioritise education and offer consultation services to those you are connected with. Taking action to distribute customer surveys, develop and share relevant thought leadership content and frequently communicate with business partners about how you can do better can go a long way in showing that you’re invested in your relationships beyond making money from them. It’s equally important to solicit for feedback and incorporate it into your strategy, since people want to know that you’re willing to listen to them and consider their suggestions seriously.